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ARTWORK SERVICE
Every order begins with quality artwork. Keep in mind:
1) We do typesetting for free
2) We will find simple clip art for you for free.
3) There is never a set-up or screen charge.
When sending your logo or own art, we need the proper format.
For art that is not usable --
low resolution .gif, .jpg, .bmp, etc.
we can
turn the art into a quality vector EPS artwork file suitable for perfect printing.
This refers to solid line art like logos, etc. Not screened photographs or
images.
We will do what
we can to clean up the art in house for free. Some jobs may have
to be sent out to be cleaned up. We will have to charge for that. We'll let you
know
if that is the case before anything is done.
Email
your art to us if you are not sure if it is usable. We will let you
know if we
can clean it up here at no cost to you, or whether it must be sent out to be
done.
The fee for sending it out starts at $35.00, but again, most files can be
converted
by us for free.
You may already have the correct format, click here to see what we can use.
VECTOR ART -- Adobe Illustrator is used to make vector art.
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Vector Graphic |
Vector Paths |
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Above are examples of a vector graphic. Vector graphics are not resolution dependent. The image on the left shows the graphic as it will appear digitally or printed. This grahic can be enlarged or reduced with no change in quality other than the limitations of the process in which the graphic is being reproduced by. The image on the right above shows the "vector" paths which make up the graphic itself. Think of creating the logo above using pieces of wire. No matter how large you create the logo using wire, the curves will be smooth and will not change in quality. Vector graphics are the most universal format for almost any printing process. Vector graphics are the required format for screen printing applications. Adobe Illustrator is used to make vector art. |
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Raster Graphic |
Enlarged View |
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Above are examples of a raster graphic. Raster graphics are resolution dependent. A raster graphic is made up of tiny squares referred to as pixels (dots in "dots per inch"). The image on the left shows the graphic in the correct resolution to be displayed on a computer monitor which is 72 dpi (dots per inch). 4 color process printing requires a resolution of 300 dpi. This graphic can be reduced which will increase the dpi but can not be enlarged without reducing the quality of the graphic. The image on the right shows the 72 dpi image enlarged which you can see the edges of the graphic start to become jagged. Think of creating this logo using a Etch-A-Sketch. Raster images, for the most part, are suitable for 4 color process printing applications and for the web. |
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